SNITCH is a Bengaluru-based omnichannel fashion company focused primarily on trend-led men's apparel and lifestyle products. It sells shirts, T-shirts, jeans, trousers, co-ords, outerwear, innerwear, footwear, perfumes and accessories through its website, mobile app, marketplaces, quick-commerce channels and more than 140 physical stores across India. The business began with apparel manufacturing and B2B distribution before developing into a direct-to-consumer brand. SNITCH has expanded its retail network rapidly and in 2026 acquired women's fashion brand Berrylush, marking its entry into women's apparel. Its operating model combines product development, technology, digital commerce, supply-chain operations and physical retail to serve fashion-conscious consumers across online and offline channels.View more
SNITCH is a Bengaluru-based omnichannel fashion company focused primarily on trend-led men's apparel and lifestyle products. It sells shirts, T-shirts, jeans, trousers, co-ords, outerwear, innerwear, footwear, perfumes and accessories through its website, mobile app, marketplaces, quick-commerce channels and more than 140 physical stores across India. The business began with apparel manufacturing and B2B distribution before developing into a direct-to-consumer brand. SNITCH has expanded its retail network rapidly and in 2026 acquired women's fashion brand Berrylush, marking its entry into women's apparel. Its operating model combines product development, technology, digital commerce, supply-chain operations and physical retail to serve fashion-conscious consumers across online and offline channels.