Social Media Strategist

About Snitch

What You’ll Own

• Define and drive Snitch’s social media strategy across Instagram, YouTube Shorts, Reels, and emerging platforms — always with a Gen Z lens.
• Build content calendars that balance brand storytelling, product drops, cultural moments, and community engagement.
• Collaborate closely with design, video, and performance teams to brief, review, and ship content that actually performs.
• Identify trends before they trend — and have the instinct to know when Snitch should ride the wave or sit it out.
• Own the brand’s tone of voice across all social touchpoints — witty, real, effortless, and always on-brand.
• Analyze performance data and translate it into clear decisions — what to double down on, what to kill, and what to test next.
• Work with influencers and creators — from briefing to execution — ensuring every collab feels authentic, not corporate.
• Lead ideation for campaign-level social concepts tied to product launches, store openings, and brand moments.

What You Bring

• 3–5 years in social media or content strategy, ideally at a consumer brand, fashion label, or fast-moving D2C.
• A portfolio that shows you can make things people actually stop scrolling for.
• Deep understanding of Instagram and Reels mechanics — not just posting, but engineering reach and saves.
• Strong copywriting instincts — you can write a caption that gets the vibe across in 8 words.
• Comfort with social analytics tools (Meta Business Suite, Sprout, or equivalent) and a habit of letting data drive decisions.
• Experience working with or managing creator/influencer networks, especially in fashion or lifestyle.
• Ability to move fast without waiting for a perfect brief — you can run with an idea and bring structure to it later.

You’ll Thrive Here If

• You follow fashion, culture, and internet discourse like it’s a second job — because at Snitch, it basically is.
• You have strong opinions about what makes content feel forced vs. felt.
• You’re a collaborator who also knows how to hold a creative vision in a room full of feedback.
• You’re not precious about ideas — you can ideate fast, kill what doesn’t work, and move on without ego.
• You want your work to actually matter to the brand, not just fill a slot in the content calendar.

Skills & Tools

• Instagram Strategy
• Reels & Short-Form Content Planning
• Copywriting
• Creator Collabs
• Analytics & Reporting
• Campaign Strategy
• Trend Intelligence

The Snitch Standard

This Social Media Strategist role shapes Snitch’s social presence across Instagram, short-form video, and emerging platforms. It combines content planning, brand voice, trend response, creator partnerships, and performance analysis to support campaigns and product moments.

Role at a glance

Skills mentioned

What you will likely work on

• Set social direction across Instagram, YouTube Shorts, Reels, and emerging platforms, with a Gen Z audience in mind.
• Plan calendars that bring together brand stories, product launches, cultural moments, and community engagement.
• Coordinate with design, video, and performance teams to brief, review, and publish content.
• Track trends and decide which are relevant for the brand to join or avoid.
• Maintain a consistent brand voice across social channels and touchpoints.
• Review performance data and use it to guide content tests and future decisions.
• Brief and coordinate influencer and creator collaborations from planning through execution.
• Develop social campaign concepts for launches, store openings, and other brand moments.

Good fit signals

• Has 3–5 years of social media or content strategy experience; consumer brand, fashion, or fast-moving D2C experience is advantageous.
• Can show engaging, attention-grabbing work in a portfolio.
• Understands Instagram and Reels mechanics, including how content can drive reach and saves.
• Writes concise, brand-appropriate copy and uses analytics to guide decisions.
• Can work quickly, collaborate across creative teams, and maintain a clear creative point of view amid feedback.