L Catterton invests in InMobi-backed Glance
Glance
L Catterton announced an investment in Glance to support the shopping platform’s expansion, particularly in the United States. The companies did not disclose financial terms.
Read articleInMobi builds advertising technology for brands, agencies, and app publishers. Advertisers use its buying platform to reach audiences across mobile apps and connected TV and to measure outcomes such as app installs, brand recall, and return on ad spend. Publishers use InMobi Exchange and its mobile SDK to sell ad space through real-time auctions. InMobi also operates the weather app 1Weather and backs Glance, an independently operated platform that helps consumers discover and shop for products on phones and connected TVs.
InMobi offers engineers the chance to work on real-time auctions where milliseconds matter. Its advertising marketplace has handled peaks above 7 million queries per second, and its data platform processes about 2 petabytes a day. Employees can explore another function through the Bridge Assignments program. Depending on location, benefits include family health coverage and up to seven months of paid, gender-neutral parental leave.
Container orchestration
Distributed data processing
Workflow orchestration
NoSQL database
Object storage
Relational database
Infrastructure as code
Tewari co-founded mKhoj, the mobile search company that became InMobi, in 2007. He previously worked at McKinsey & Company and helped Charles River Ventures develop its India investment strategy. He studied mechanical engineering at IIT Kanpur and earned an MBA from Harvard Business School.
Singhal was one of the four original mKhoj founders. He helped build InMobi’s advertising business, held roles as chief revenue officer and head of human resources, and went on to lead InMobi Advertising. He studied electrical engineering at IIT Kanpur.
Saxena co-founded mKhoj and built InMobi’s engineering organization as chief technology officer. Before InMobi, he worked on billing technology at Virgin Mobile and held engineering roles at AT&T. He studied engineering at IIT Roorkee.
Gupta co-founded mKhoj in 2007 and helped build InMobi’s international revenue operations. A mechanical engineering graduate of IIT Kanpur, he founded AnalyticsWorks before InMobi and later co-founded the electric mobility company Yulu.
Shah joined as a co-founder in 2009. He built InMobi’s performance advertising business and developer platforms and later led product and user experience as chief product officer. He previously worked at Deutsche Bank and Citigroup and holds an MBA from the Indian School of Business.
Steifman oversees finance and acquisition decisions. He previously co-led technology investment banking at Piper Jaffray, where he advised growth companies on acquisitions, public offerings, and private financing.
Nagpal oversees the global advertising businesses spanning InMobi Exchange, its ad-buying platform, and advertising on Glance. He previously ran the exchange’s publisher-side operations and worked at McKinsey & Company.
Glance
L Catterton announced an investment in Glance to support the shopping platform’s expansion, particularly in the United States. The companies did not disclose financial terms.
Read articleInMobi via Business Wire
Mobius selects ads across InMobi Exchange, its ad-buying platform, and Glance based on an advertiser’s stated goal. It compares campaign results with its predictions to inform later placements.
Read articleInMobi via Business Wire
The free Ready, Set, Agent tool runs 80 checks on a public storefront to show retailers whether a shopping agent can find products, read prices and availability, build a cart, and complete checkout.
Read articleMint
Mint reported that True North acquired US$50 million to US$60 million worth of InMobi shares, primarily from existing holders, ahead of the company’s planned IPO.
Read articleInmobiNew York, USA
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InmobiBangalore, India