Senior Associate -Content Marketing

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

The Team

Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts.

What We’re Looking For

• A bachelor’s degree in Business, Journalism, English, Communications, or any related field

• 2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.

• Skill in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy

• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product

• Excellent writing, editing, and research skills

Additional Skills We Would Love to Have

• Great presentation skills with a flair for narration and storytelling

• Strong research and analytical skills

• Understanding of SEO, GEO, and AEO

Roles and Responsibilities

• Own the APAC side of InMobi Advertising’s social media presence: From content strategy to page management and organic performance reports

• Drive employee advocacy on social media – create a calendar and see it through with our business team

• Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed

• Conduct research to understand and stay abreast of industry trends

• Stay up to date on latest content writing and marketing trends

• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand

• Repurpose content into multiple assets for various channels to maximize reach

• Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing

This Role is Perfect for You If

• You are a great listener, and you have a knack for asking the right questions to frame the right story.

• You are optimistic, easy to work with, and good at setting the right expectations and boundaries.

• You are good at prioritizing, planning, and taking ownership of tasks.

• You have experience working on essential content and AI tools.

• You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.

• You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.

• You have had experience in social media and social media advocacy programs

This Senior Associate role develops and manages content marketing for InMobi Advertising across APAC. The work spans social media planning, B2B2C marketing content, search-focused writing, employee advocacy, and collaboration with teams delivering integrated campaigns.

Role at a glance

Skills mentioned

What you will likely work on

• Plan and manage InMobi Advertising’s APAC social media presence, including organic performance reporting.
• Build an employee advocacy calendar and coordinate its rollout with business teams.
• Create content for blogs, case studies, web pages, emails, ads, reports, search descriptions, and other marketing materials.
• Research industry developments and keep current with content and marketing trends.
• Adapt and repurpose content for different channels and audiences.
• Develop product knowledge and communicate the company’s advertising offerings accurately and persuasively.
• Coordinate content work with sales, client services and solutions, design, digital, and product marketing teams.
• Own assigned projects and refine content using input from multiple sources, including AI tools.

Good fit signals

• Has 2–4 years of experience writing B2B2C marketing content and knowledge of advertising, branding, and ad tech.
• Brings strong writing, editing, and research skills, with experience creating both long- and short-form content.
• Can develop content informed by SEO/SEM optimization and PPC strategy.
• Can incorporate feedback, iterate on work, and collaborate across business and marketing teams.
• Experience with social media and advocacy programs, AI tools, or presentation and storytelling can be helpful.