Lead Account Strategist - Paid Search

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

Job and Team details - Lead - Account Specialist

Microsoft and InMobi have entered into partnership. As per which, InMobi will be partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing.  

We are seeking an Account Specialist with search advertising experience, attention to detail, customer obsession, and a passion to learn and adapt in an evolving environment. The individual in this role will support Sales and Account management leads to manage an assigned set of clients focused on attaining revenue targets, feature adoption, and client-driven goals. The Account Coordinator will build trusted-advisor status with their account team and clients through flawless customer management and data-driven solutions including report creation, opportunity management and tactical execution / implementation of search optimizations and feature adoption. As an AS Lead, you will be managing a set of key/strategic clients’ accounts, and in parallel, mentor a group of account strategists in the team. 

 What is expected out of you ? 

• 10+ years working in search engine marketing; Overall 6-8 years of Advertising Experience  
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. 
• Experienced using Excel to analyze information,Advance Excel, SQL, including data manipulation and data analysis 
• Critical thinker who is organized and can make decision based on clear priorities 
• Problem solver and multitasker who can partner well with other teams  
• Collaborative teammate who can build successful team relationships with partners; and can prioritize multiple tasks 
• Excellent written and verbal communication skills 
• Flexible and able to quickly adapt to changing business needs and processes 
• Positive and creative ‘can do’ attitude with a strong work ethic  
• Self-motivated and willing to contribute ideas  
• Fluency in English 
• Location : Lucknow 

 Preferred 

• Bing Ads Certification 
• 8+ years search or digital media experience 

The Lead Account Strategist – Paid Search supports strategic advertising clients through account management, search campaign execution, and performance-focused recommendations. The role partners with sales and account leads, tracks client and revenue goals, and mentors other account strategists.

Role at a glance

Skills mentioned

What you will likely work on

• Manage a portfolio of key and strategic client accounts, supporting revenue and client goals.
• Work with sales and account management leads to plan account priorities and opportunities.
• Create reports and analyze account information to develop data-informed recommendations.
• Execute search campaign optimizations and implement adopted advertising features.
• Build trusted working relationships with clients and internal partner teams.
• Mentor account strategists and help coordinate account work across multiple priorities.

Good fit signals

• Has substantial search engine marketing experience; the posting calls for 10+ years in search engine marketing.
• Can analyze advertising performance and work with Excel, advanced Excel, and SQL.
• Communicates clearly with clients and internal partners and collaborates across teams.
• Can manage strategic client accounts while mentoring other account strategists.
• Bing Ads Certification and 8+ years of search or digital media experience are listed as preferred.