L Catterton invests in InMobi-backed Glance
Glance
L Catterton announced an investment in Glance to support the shopping platform’s expansion, particularly in the United States. The companies did not disclose financial terms.
Read articleInMobi (Corporate)
InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.
InMobi Advertising
InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.
Glance
Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.
Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.
What do we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
What will you be doing?
We are looking for a Staff Machine Learning Manager to build and lead the ML function for Accelerate. You will own the entire ML stack - from defining the roadmap to hiring the team to shipping models into production. This is not a role where you inherit an existing ML system; you will architect and build the foundational ML capabilities that become the platform's core competitive moat: cross-channel intelligence that autonomously optimizes marketing spend.
You will report to the engineering leadership and work closely with product, data engineering, and the existing platform engineering team.
What You'll Build
Cross-Channel Budget Allocation Engine Build optimization models that allocate a brand's total marketing budget across channels to maximize aggregate ROAS. Account for channel-specific dynamics: auction mechanics, audience overlap, frequency caps, diminishing returns curves. Move from static allocation to continuous rebalancing based on real-time performance signals.
Bid Optimization & Pacing Develop bid strategy models that work across platforms with different auction types. Build spend pacing algorithms that distribute budget optimally across time (dayparting, day-of-week, seasonality). Model the response curves (spend vs. conversions) per channel and campaign type.
Multi-Touch Attribution Build cross-channel attribution models that go beyond last-click to understand the true incremental value of each channel and touchpoint. Design incrementality testing frameworks to validate attribution models and feed insights back into budget allocation and bid optimization.
Performance Forecasting Predict campaign performance (impressions, clicks, conversions, ROAS) before and during campaign execution. Build anomaly detection to flag underperforming campaigns or unusual spend patterns in real-time.
Audience Intelligence Build audience segmentation and lookalike modeling that works across channel boundaries. Identify high-value audience segments and optimize targeting recommendations based on historical cross-channel conversion data.
Creative Performance Prediction Predict creative asset performance before launch, identify creative fatigue signals, and connect creative attributes (copy, visuals, CTA type) to performance outcomes.
What We're Looking For
Why This Role
Since 2007, InMobi has built the extraordinary. Beyond just technology. It has built a way of working.
Across 16 offices globally, through every pivot and breakthrough, one thing has remained constant: we are builders, dreamers, doers. We are fluid enough to move fast, grounded enough to own outcomes, and human enough to care deeply about the work and about one another.
Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work, how decisions are made, how teams show up for one another, and how seriously we take the responsibility to build the best.
This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust, and trust comes with accountability. Where you are valued not only for what you do, but for the perspective, judgment and humanity you bring to the work. Where you will be challenged by the work and supported by the communities, passions and experiences that shape who you are beyond your role.
If this sounds like the place you have been looking for, join us.
Find out more here: InMobi Culture
The Staff Machine Learning Manager will establish the machine-learning function for a marketing optimization platform, shaping its roadmap, building the team, and delivering models into production. The work spans cross-channel budget and bid optimization, attribution, forecasting, audience intelligence, and creative performance, with direct collaboration across engineering, product, and data teams.
InMobi builds advertising technology for brands, agencies, and app publishers. Advertisers use its buying platform to reach audiences across mobile apps and connected TV and to measure outcomes such as app installs, brand recall, and return on ad spend. Publishers use InMobi Exchange and its mobile SDK to sell ad space through real-time auctions. InMobi also operates the weather app 1Weather and backs Glance, an independently operated platform that helps consumers discover and shop for products on phones and connected TVs.
InMobi offers engineers the chance to work on real-time auctions where milliseconds matter. Its advertising marketplace has handled peaks above 7 million queries per second, and its data platform processes about 2 petabytes a day. Employees can explore another function through the Bridge Assignments program. Depending on location, benefits include family health coverage and up to seven months of paid, gender-neutral parental leave.
Container orchestration
Distributed data processing
Workflow orchestration
NoSQL database
Object storage
Relational database
Infrastructure as code
Tewari co-founded mKhoj, the mobile search company that became InMobi, in 2007. He previously worked at McKinsey & Company and helped Charles River Ventures develop its India investment strategy. He studied mechanical engineering at IIT Kanpur and earned an MBA from Harvard Business School.
Singhal was one of the four original mKhoj founders. He helped build InMobi’s advertising business, held roles as chief revenue officer and head of human resources, and went on to lead InMobi Advertising. He studied electrical engineering at IIT Kanpur.
Saxena co-founded mKhoj and built InMobi’s engineering organization as chief technology officer. Before InMobi, he worked on billing technology at Virgin Mobile and held engineering roles at AT&T. He studied engineering at IIT Roorkee.
Gupta co-founded mKhoj in 2007 and helped build InMobi’s international revenue operations. A mechanical engineering graduate of IIT Kanpur, he founded AnalyticsWorks before InMobi and later co-founded the electric mobility company Yulu.
Shah joined as a co-founder in 2009. He built InMobi’s performance advertising business and developer platforms and later led product and user experience as chief product officer. He previously worked at Deutsche Bank and Citigroup and holds an MBA from the Indian School of Business.
Steifman oversees finance and acquisition decisions. He previously co-led technology investment banking at Piper Jaffray, where he advised growth companies on acquisitions, public offerings, and private financing.
Nagpal oversees the global advertising businesses spanning InMobi Exchange, its ad-buying platform, and advertising on Glance. He previously ran the exchange’s publisher-side operations and worked at McKinsey & Company.
Glance
L Catterton announced an investment in Glance to support the shopping platform’s expansion, particularly in the United States. The companies did not disclose financial terms.
Read articleInMobi via Business Wire
Mobius selects ads across InMobi Exchange, its ad-buying platform, and Glance based on an advertiser’s stated goal. It compares campaign results with its predictions to inform later placements.
Read articleInMobi via Business Wire
The free Ready, Set, Agent tool runs 80 checks on a public storefront to show retailers whether a shopping agent can find products, read prices and availability, build a cart, and complete checkout.
Read articleMint
Mint reported that True North acquired US$50 million to US$60 million worth of InMobi shares, primarily from existing holders, ahead of the company’s planned IPO.
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