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Meet POP

POP is a Bengaluru-based consumer fintech and commerce company operated by Poptech Growth Private Limited. Founded in 2023, it combines UPI payments, shopping and loyalty rewards through its POP app. Users earn POPcoins on eligible transactions and can redeem them when shopping with participating merchants. POPshop offers products from more than 500 direct-to-consumer brands, while its rewards network includes over 250 partner brand websites. The company also offers the YES BANK POPclub RuPay credit card and POPchop, a pay-in-three instalment facility delivered through regulated lending partners. POP serves digitally active Indian consumers and helps participating brands attract customers and encourage repeat purchases. In June 2025, Razorpay invested approximately $30 million to acquire a majority stake in the business.View more

POP is a Bengaluru-based consumer fintech and commerce company operated by Poptech Growth Private Limited. Founded in 2023, it combines UPI payments, shopping and loyalty rewards through its POP app. Users earn POPcoins on eligible transactions and can redeem them when shopping with participating merchants. POPshop offers products from more than 500 direct-to-consumer brands, while its rewards network includes over 250 partner brand websites. The company also offers the YES BANK POPclub RuPay credit card and POPchop, a pay-in-three instalment facility delivered through regulated lending partners. POP serves digitally active Indian consumers and helps participating brands attract customers and encourage repeat purchases. In June 2025, Razorpay invested approximately $30 million to acquire a majority stake in the business.

Founded
2023
Company size
51-200
Company stage
Not known
Headquarters
Bengaluru, India

Why work here

POP offers opportunities to build consumer financial products combining UPI payments, ecommerce, loyalty rewards and embedded credit. Razorpay's approximately US$30 million majority investment in 2025 provides strategic backing, while partnerships with YES Bank, Juspay and LazyPay offer exposure to India's payments ecosystem. Engineering roles involve Go, PostgreSQL, AWS, Kubernetes, iOS and Android development, with technical challenges involving high-volume transactions, reliability, concurrency, security and financial reconciliation. The company's expansion into POPchop and biometric authentication creates opportunities to work on new products. POP is also hiring engineers who can use AI-assisted development tools. Candidates should consider the competitive fintech market and reported fluctuations in payment volumes. Available engineering vacancies indicate onsite roles in Bengaluru.Read more

POP offers opportunities to build consumer financial products combining UPI payments, ecommerce, loyalty rewards and embedded credit. Razorpay's approximately US$30 million majority investment in 2025 provides strategic backing, while partnerships with YES Bank, Juspay and LazyPay offer exposure to India's payments ecosystem. Engineering roles involve Go, PostgreSQL, AWS, Kubernetes, iOS and Android development, with technical challenges involving high-volume transactions, reliability, concurrency, security and financial reconciliation. The company's expansion into POPchop and biometric authentication creates opportunities to work on new products. POP is also hiring engineers who can use AI-assisted development tools. Candidates should consider the competitive fintech market and reported fluctuations in payment volumes. Available engineering vacancies indicate onsite roles in Bengaluru.

Industry
FinTech & Payments
Open jobs
8 open jobs
Notable investors
Razorpay, India Quotient, NuVentures, Unilever Ventures, Incubate Fund

Tech stack

Go

Backend Programming Language

PostgreSQL

Database

AWS

Cloud Infrastructure

Kubernetes

Container Orchestration

Terraform

Infrastructure as Code

Datadog

Observability

Swift

iOS Development

UIKit

iOS UI Framework

Combine

iOS Development Framework

Kotlin

Android Development

Jetpack Compose

Android UI Framework

Git

Version Control

Key people

6 people
Bhargav ErrangiCo-founderView bio

Founder and CEO of POP. He previously served as Senior Director at Flipkart, where he worked on consumer commerce initiatives, including Shopsy. Before Flipkart, he founded Spoyl, a social commerce company, and held product management positions at Intuit. He studied at the Georgia Institute of Technology. He founded POP in 2023 to connect digital payments, loyalty rewards and commerce for Indian consumers.

LinkedIn
Vasisht S RavichandranChief Operating Officer and Head of FinanceView bio

COO and Head of Finance at POP, responsible for operational execution, financial planning and business performance. He previously spent approximately eight years at Flipkart in business and category leadership roles. He studied at IIT Bombay's Shailesh J. Mehta School of Management. His responsibilities include financial discipline, business operations and supporting the company's growth across payments and commerce.

LinkedIn
Rajat MittalBusiness HeadView bio

Business Head and founding team member at POP. He oversees commercial activities, business development and partnerships supporting the company's payments and commerce ecosystem. His work includes merchant relationships, consumer finance initiatives and business expansion. He has studied at the Indian Institute of Management Bangalore.

LinkedIn
Mohan Kumar PandianTechnology LeaderView bio

Technology leader at POP with more than 20 years of experience developing and scaling distributed software platforms. His previous experience includes Flipkart, Databricks and DealShare. He studied at the College of Engineering Guindy, Chennai. At POP, he contributes to engineering leadership and the development of scalable fintech infrastructure, supporting payment systems and the company's expansion into new financial products.

LinkedIn
View all 6 people
Avinash EratapalliProduct LeaderView bio

Product leader at POP involved in developing consumer financial products, including POPchop. Previously led product, engineering and design functions at Supr Daily, a Swiggy business, and held product-related roles at other technology companies. He studied at Cornell University's Johnson Graduate School of Management. His expertise includes consumer product development, digital payments and product team leadership.

LinkedIn
Rahul SoniHead of GrowthView bio

Growth and ecommerce leader at POP with experience in consumer fintech, marketplaces and direct-to-consumer commerce. He is involved in customer acquisition, retention, performance marketing and business growth initiatives. He studied at Dr. B. R. Ambedkar National Institute of Technology, Jalandhar. His role supports user growth and commercial engagement across POP's payments and shopping products.

LinkedIn

Latest company news

5 stories

POP Announces 45-Day Festive Shopping Sale Featuring POPchop

ThePrint - ANI Press Releases

POP announced a 45-day festive shopping campaign combining POPcoins discounts, new brand offerings and its POPchop instalment product. Eligible shoppers can split purchases into three monthly payments through the credit offering developed with LazyPay.

Read article

POP Launches POPchop Pay-in-3 Service with LazyPay

IBS Intelligence

POP launched POPchop, an embedded credit product allowing eligible customers to divide POPshop purchases into three monthly payments. The service operates through partnerships with regulated lending institutions, including PayU Finance India, with LazyPay as a partner. The launch extends POP's business beyond UPI payments, shopping and loyalty rewards.

Read article

POP Introduces Biometric Authentication for UPI Payments

Moneycontrol

POP introduced fingerprint and facial recognition authentication for eligible UPI transactions up to INR 5,000. The feature aims to simplify payment authorisation and reduce failures caused by incorrect PIN entry. It launched on Android with a phased rollout to iOS users.

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Razorpay-Backed POPclub's UPI Transactions Slump as Incentive Pullback Hits Hard

Moneycontrol

Moneycontrol reported an approximately 85% decline in POP's monthly UPI transaction volumes following reductions in cashback incentives. The company shifted its focus toward merchant-funded rewards and customer retention, highlighting the challenges of building sustainable economics in the competitive UPI market.

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Razorpay Enters Consumer UPI Space with $30 Million Investment in POP

Moneycontrol

Razorpay invested approximately US$30 million in POP, acquiring a majority stake in the consumer payments company. The investment was intended to support product development, merchant partnerships and expansion of the POPcoins rewards ecosystem.

Read article

Jobs at POP

8 open roles