About POP UPI

Role Overview

What You'll Be Doing & Learning

1. Campaign Execution & Operations

• Set up, configure, and schedule CRM campaigns across Push Notifications, WhatsApp, Email, and SMS.
• Manage campaign configurations on marketing automation tools like MoEngage (hands-on training provided).
• Pull, clean, and segment user datasets to ensure accurate, error-free targeting.

2. Multi-Business Exposure

• Gain exposure to how POP’s distinct business models—UPI Payments, Co-Branded Credit Cards, and the D2C Marketplace—operate individually and synergize.
• Understand how communication strategies, user funnels, and retention tactics vary across fintech products versus marketplace e-commerce.

3. Business Metrics & Performance Tracking

• Learn to track and interpret key performance and business metrics, including Delivery Rates, Click-Through Rates (CTR), Conversion Rates (CVR), Retention, LTV, and Churn.
• Monitor campaign outputs, analyze performance trends, and flag anomalies to optimize future communication strategies.
• Maintain structured logs and documentation to support data-backed decision-making.

4. Stakeholder Management & Collaboration

• Collaborate actively with cross-functional teams, including Product, Growth,

• Act as a key operational liaison supporting the Assistant Manager and CRM Manager in translating broader business goals into seamless marketing execution.

5. Decision-Making & Strategic Exposure

• Learn how data-driven decisions are made—from A/B testing copy and timing to segmenting user cohorts based on behavior.
• Understand the end-to-end framework of user lifecycle management and how incremental operational actions lead to macro-level business growth.

Skills & Qualifications

• Strong proficiency in spreadsheets (Excel / Google Sheets) with comfort in handling and organizing datasets.
• High attention to detail and an innate ability to spot inconsistencies.
• Excellent communication and interpersonal skills for clear stakeholder interaction.
• Highly organized, disciplined, and comfortable working in structured workflows while managing multiple execution priorities.
• Strong curiosity about fintech, D2C e-commerce, and business operations.

• Prior exposure or familiarity with CRM tools (e.g., MoEngage, Bik, WebEngage, Clevertap).
• Basic understanding of marketing/business metrics.
• Exposure to data visualization or querying tools like Metabase or Redash.

What You'll Gain / Candidate Exposure

• High-Growth Fintech Exposure: Direct experience inside India’s fastest-growing fintech environment with full visibility into high-volume user communication.
• 360-Degree Business Context: Deep insight into how payments, credit, and marketplace commerce operate under one ecosystem.
• Data-First Decision Making: Practical exposure to how real-time metrics influence campaign choices, budgeting, and strategy.
• Direct Mentorship: Daily collaboration with a sharp CRM team dedicated to precision, growth, and structured learning.

The CRM Intern supports customer lifecycle campaigns across POP’s payments, credit-card, and marketplace businesses. The role combines campaign setup, audience data preparation, performance tracking, and coordination with teams across the business.

Role at a glance

Skills mentioned

What you will likely work on

• Configure and schedule campaigns through push notifications, WhatsApp, email, and SMS.
• Prepare, clean, and segment user data to support accurate campaign targeting.
• Track delivery, click-through, conversion, retention, lifetime value, and churn metrics; flag performance anomalies.
• Maintain campaign records and documentation to support data-informed decisions.
• Coordinate requirements and timelines with Product, Growth, Category/Merchandising, Analytics, and Design teams.
• Support CRM managers in translating business goals into campaign operations.
• Learn how testing, audience cohorts, and lifecycle tactics inform communications across payments, credit cards, and marketplace commerce.

Good fit signals

• You are a student or fresher interested in hands-on CRM and campaign operations.
• You are comfortable using Excel or Google Sheets to organize datasets carefully.
• You communicate clearly and can coordinate with stakeholders across teams.
• You are organized, detail-focused, and able to manage several execution priorities.
• Interest in fintech, D2C commerce, or business operations is relevant; familiarity with CRM or analytics tools is a plus.