This Trade Marketing Executive role promotes GO DESi products in modern trade stores across Bengaluru. The work combines shopper sampling and sales conversion with shelf availability, promotional displays, store coordination, and daily reporting.
GO DESi is a Bengaluru-based packaged food company founded in 2018 by siblings Vinay Kothari and Raksha Kothari. It develops traditional Indian sweets, confectionery and snacks in standardized packaged formats, including DESi POPz, fruit bars, mithai, regional sweets, snacks and mouth fresheners. The company sells through its own online store, marketplaces, quick-commerce platforms and a large offline retail network. GO DESi works directly with farmers, self-help groups and rural businesses and says it employs more than 250 rural women, with 40% of consumer value flowing back to the rural economy. Its manufacturing and sourcing model is designed to improve consistency, hygiene and distribution for traditionally cottage-industry food products.
GO DESi offers candidates exposure to a growing consumer brand spanning product development, food manufacturing, sourcing, distribution, e-commerce and brand building. The company raised a $2.8 million Series B extension in 2026 and its current LinkedIn profile lists 51-200 employees. Its operations include multiple manufacturing units and direct engagement with farmers, rural businesses and more than 250 rural women. Recent company updates show investment in manufacturing automation, standardized production and new product categories. For candidates interested in FMCG and consumer startups, the work combines modern D2C and quick-commerce distribution with physical manufacturing and rural supply-chain operations.
E-commerce Platform
Product Design
Creative Software
Creative Software
Video Production
Founder and CEO of GO DESi. Kothari has more than a decade of FMCG sales and branding experience, including work on ITC's e-Choupal rural distribution initiative and Sunfeast brands. He studied commerce at Jain College and management at SCMHRD. He started GO DESi after discovering locally produced jackfruit bars during a trek in the Western Ghats.
Co-founder and Sourcing Head at GO DESi. Kothari studied engineering at RV College of Engineering and previously worked as a risk consultant at KPMG India before moving into social-impact organizations including Youth Alliance. At GO DESi she has led sourcing, procurement, vendor relationships, rural manufacturing and development of the company's production network.
CIOL
GO DESi ran a 12-hour live stream from its sweets factory to digital billboards in Bengaluru and Delhi and to YouTube, using five IP cameras, OBS and cloud video distribution to show its production process during its Diwali campaign.
Read articleInc42
Inc42 examined GO DESi's growth strategy, including its focus on packaged versions of familiar Indian treats, wider distribution, repeat purchases and expansion of its product portfolio.
Read articleEntrepreneur India
GO DESi secured a $2.8 million Series B extension from Enrission India Capital with participation from existing investors DSG Consumer Partners and Aavishkaar Capital. The company said the capital would support manufacturing, distribution and product expansion.
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