Creative Director - Ads

• Develop high-impact concepts, hooks and scripts for Meta performance ads.
• Create AI-generated ads end-to-end — visuals, characters, scenes, voice, SFX, music and final edits.
• Lead a team of 3–5 editors, setting creative direction and maintaining speed, consistency and quality.
• Turn ideas into short-form stories that feel like content, not ads.
• Own final creative QC before launch.
• Analyse CTR, CPI/CPA, CPM, installs and scaling data to understand what wins.
• Turn performance insights into the next wave of creative concepts and tests.

• Strong instinct for storytelling, consumer psychology and short-form content.
• Hands-on experience with AI video, image and voice generation tools.
• Ability to translate data into clear creative decisions.
• Proven eye for hooks, pacing, editing and retention.
• Comfortable leading editors and giving sharp, actionable creative feedback.
• High ownership, fast execution and zero ego about killing what doesn’t work.

This Creative Director - Ads role shapes performance-ad concepts and short-form stories, then guides AI-assisted production through editing, quality checks, and iteration. It combines creative direction for a small editor team with analysis of campaign performance to inform new concepts and tests.

Role at a glance

Skills mentioned

What you will likely work on

• Develop concepts, hooks, and scripts for Meta performance ads.
• Produce AI-generated ad creative from visual and audio assets through final edits.
• Guide a team of 3–5 editors, setting direction and maintaining pace, consistency, and quality.
• Shape short-form stories designed to feel native to content feeds.
• Review final creative quality before campaigns launch.
• Analyze ad metrics and install and scaling data to identify successful creative.
• Use performance findings to develop the next concepts and tests.

Good fit signals

• You bring strong instincts for storytelling, consumer psychology, and short-form content.
• You have hands-on experience with AI tools for generating video, images, and voice.
• You can read performance data and translate it into clear creative choices.
• You understand how hooks, pacing, editing, and retention affect ad performance.
• You are comfortable guiding editors and giving direct, useful feedback.