CommerceIQ helps consumer brands manage how their products appear, sell and are advertised across online retailers such as Amazon, Walmart and Chewy. Its AllyAI platform combines sales, inventory, search and advertising data so teams can identify why a product is losing sales and decide what to change. Its tools flag stock shortages, update product listings, adjust advertising bids and track sales against forecasts. CommerceIQ also provides retail specialists and engineers to help customers run these programs. It serves more than 2,200 brands, including Nestlé, Colgate and Whirlpool. The company began as Boomerang Commerce in 2012 and adopted the CommerceIQ name in 2019.
CommerceIQ offers work on concrete retail problems, from tracing a sales decline to a stock shortage to adjusting ad bids across thousands of products. Its engineering team has documented how it tracks millions of automated actions a day, and its retail specialists work directly with consumer brands. For candidates in India, Bengaluru is an engineering hub with its own site leader. The company lists global recharge days, internal mobility opportunities and stock options for eligible roles. Hybrid and remote arrangements depend on the role and location.
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Hariharan founded Boomerang Commerce in 2012 and led its transition to CommerceIQ in 2019. He previously held roles at Amazon and eBay. He earned a master’s degree focused on machine learning at the University of Texas at Austin and an MBA from Wharton. He became executive chairman in September 2026.
Jain co-founded CommerceIQ after working on pricing and assortment strategy at Boomerang Commerce. He now leads product development, including retail advertising tools and AI agents. He previously advised companies at Kearney and built machine learning models at Capital One. He holds a BTech from IIT Delhi and an MBA from Michigan Ross.
Shah joined CommerceIQ as president and chief operating officer in February 2026 and became CEO in September. He oversees the company’s retail software and managed services. Previously, he was chief product and engineering officer at Marqeta and held leadership roles at PayPal.
Khanna leads engineering and CommerceIQ’s India site. He previously built enterprise management services for Amazon EC2 and directed engineering for developer lifecycle services at Oracle Cloud Infrastructure. He holds a PhD in computer science from Ohio State University.
Koppala leads product marketing, demand generation and brand management. He previously served as chief marketing and strategy officer at SheerID, held leadership roles at Apigee and SAP, and co-founded TalentCove.
CommerceIQ
CommerceIQ outlined a service that sets up and manages campaigns in OpenAI Ads Manager. Brands can test product-level campaigns and receive estimates of their effect on retail sales.
Read articleEIN Presswire
Pet brands advertising on Chewy can use AllyAI to adjust bids and budgets using product availability, search visibility and advertising performance.
Read articleCommerceIQ
Rahul Shah moved from president and chief operating officer to CEO and joined the board. Founder Guru Hariharan became executive chairman.
Read articleCommerceiqBengaluru, India
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CommerceiqBengaluru, India
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CommerceiqBengaluru, India
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CommerceiqMountain View, USA
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CommerceiqBengaluru, India
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CommerceiqBengaluru, India
CommerceiqMountain View, USA
CommerceiqBengaluru, India
