GroundTruth is a New York-based advertising technology company that uses observed real-world consumer behavior, including location and purchase signals, to help advertisers identify audiences, activate campaigns and measure business outcomes such as store visits and sales. Founded as xAd in 2009 and rebranded as GroundTruth in 2017, it provides self-service Ads Manager, managed services, programmatic audience solutions, omnichannel activation and proprietary location technology. Its channels include mobile, desktop, connected TV, digital audio and digital out-of-home. In March 2026, GroundTruth was acquired by ZeroToOne.AI, adding predictive behavioral AI capabilities to its real-world signal network and advertising platform.
GroundTruth offers candidates the opportunity to work on advertising systems that process large volumes of real-world behavioral data and connect digital campaigns to measurable outcomes such as visits and sales. Its engineering roles involve high-throughput distributed systems, Java, Scala, Python and AWS, while the company is also investing in AI and agent technologies such as Amazon Bedrock. Following its 2026 acquisition by ZeroToOne.AI, GroundTruth is integrating predictive behavioral AI into a platform serving more than 2,000 enterprise customers. The company was named an Ad Age Best Place to Work for the fifth time in 2026 and publicly lists remote-first work, flexible time off, career development, coaching and tuition reimbursement among its benefits.
Programming language
Programming language
Programming language
Cloud platform
Cloud compute
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Generative AI platform
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Backend framework
Search and analytics
Founding CEO of xAd, which became GroundTruth in 2017. Sharma previously worked on mobile technology at Nokia and founded V-Enable, an early voice-search company. He has deep experience in mobile, location technology and advertising technology and later co-founded Wellness Coach.
Co-founder and former CEO of GroundTruth. Kumar initially led product and strategy and later served as COO and CEO. Before GroundTruth, he co-founded voice-search company V-Enable and worked as a network architect at Cisco. He holds an MBA from UC Berkeley's Haas School of Business.
Co-founder and former CMO of xAd, responsible for areas including sales, advertising partnerships and marketing. His earlier roles included leadership at V-Enable, Axesstel and SkyTel. Hagopian holds a B.S. from the University of Southern California and an MBA from Duke University's Fuqua School of Business.
Co-founder of xAd and former engineering leader at the company. Kholia has extensive software and advertising technology experience and previously worked with organizations including STMicroelectronics, TechSpan and Bell Atlantic. He later co-founded Chalk Digital, where he serves as CTO.
CEO of GroundTruth and previously its Chief Revenue Officer. O'Meara has led market strategy, revenue growth and product initiatives including the Addy acquisition. Before GroundTruth she was CEO of mobile marketing platform Zapp360 and held roles at a4Media, Verve Mobile and ITN Digital.
GroundTruth's CFO and former Chief Strategy Officer, with responsibility spanning finance, strategy, corporate development, alliances and partnerships. Before joining GroundTruth in 2014, he practiced law at Cooley LLP, advising emerging-growth companies on venture financings and M&A.
COO responsible for GroundTruth's day-to-day business execution, data, media and measurement partnerships and Customer Success. She joined in 2016 and previously led global Client Services at mobile advertising and attribution company Medialets. She holds a B.S. from Boston University.
CTO leading GroundTruth's product, data and engineering organizations. Knight joined through GroundTruth's 2021 acquisition of Addy, which he co-founded. His more than 20 years in technology include AdTech and enterprise software work with agencies and brands and earlier senior roles at Computer Associates and SMARTS.
GroundTruth
GroundTruth's Dynamic Intent Prediction product won the 2026 MarTech Breakthrough Award for AI-Powered Ad Targeting Solution of the Year. The system uses ZeroToOne.AI's Large Behavioral Model and GroundTruth's real-world behavioral signals to create forward-looking advertising audiences.
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GroundTruth launched Dynamic Intent Prediction, applying ZeroToOne.AI's Large Behavioral Model to predict who is likely to take an action and when. GroundTruth said the model processes thousands of behavioral signals and is available across its managed services and Ads Manager platform.
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ZeroToOne.AI acquired GroundTruth, combining its behavioral AI technology with GroundTruth's real-world signal network and customer base. At the time of the acquisition, GroundTruth said it served more than 2,000 enterprise customers globally.
Read articleGroundTruthLocation not specifiedFull time
GroundTruthLocation not specifiedFull time
GroundTruthLocation not specifiedFull time
GroundTruthLocation not specifiedFull time
GroundTruthGurugram, IndiaFull time
