G2 operates a B2B software marketplace and market-intelligence platform that helps organizations research, evaluate, buy, and sell software and services. Its marketplace combines verified peer reviews, buyer-intent signals, category data, market intelligence, and software comparison tools. G2 says its ecosystem serves more than 200 million annual buyers and includes more than 200,000 products and services across over 2,000 categories. Software vendors use G2 for customer reviews, buyer intent, advertising, market intelligence, data solutions, and go-to-market programs. In 2026, G2 expanded its marketplace network by bringing Capterra, Software Advice, and GetApp into the business.View more
G2 operates a B2B software marketplace and market-intelligence platform that helps organizations research, evaluate, buy, and sell software and services. Its marketplace combines verified peer reviews, buyer-intent signals, category data, market intelligence, and software comparison tools. G2 says its ecosystem serves more than 200 million annual buyers and includes more than 200,000 products and services across over 2,000 categories. Software vendors use G2 for customer reviews, buyer intent, advertising, market intelligence, data solutions, and go-to-market programs. In 2026, G2 expanded its marketplace network by bringing Capterra, Software Advice, and GetApp into the business.