Supertails is a Bengaluru-based integrated pet-care company founded in 2021. It combines e-commerce for pet food, medicines and supplies with online veterinary consultations, at-home services, rapid delivery and a growing network of veterinary clinics. The company also operates private-label brands including Henlo and has expanded from a digital-first marketplace into physical healthcare infrastructure. Supertails serves pet parents across India and is building an ecosystem intended to make products, pharmacy, veterinary care and expert guidance accessible through one platform. By August 2026, it operated 45 dark stores across Bengaluru, Delhi and Mumbai and 12 veterinary clinics in Bengaluru while preparing to expand to additional Indian cities.
Supertails offers candidates exposure to a fast-growing consumer business that combines e-commerce, quick commerce, pharmacy and physical veterinary healthcare. The company raised $30 million in 2026 and has expanded to 45 dark stores and 12 clinics while planning a much larger multi-city network. Roles span product, data, customer experience, supply chain and veterinary healthcare, with public hiring showing use of CleverTap, Segment CDP, BigQuery and MySQL. The addition of a Chief Veterinary Officer and Supertails Academy also signals investment in clinical standards and professional development. The business remains in a growth phase, so candidates should expect a fast-moving operating environment.
Customer Engagement
Customer Data Platform
Data Warehouse
Database
Co-founder of Supertails and previously co-founder and COO of Licious, where he led strategy, operations and growth. An IIM Lucknow alumnus, Sadana has also worked with Snapdeal and has extensive experience across consumer businesses, retail, procurement, operations and company building.
Co-founder of Supertails and a Chartered Accountant. Tekriwal previously served as CFO and VP Finance at Licious and held finance roles at Billionsmiles Hospitality, Cognizant and Essar Steel. His expertise includes fundraising, strategic planning, financial management and scaling consumer businesses.
Co-founder of Supertails and an IIM Lucknow alumnus. Khanna previously served as SVP Operations at Licious and held senior supply-chain roles at Snapdeal. His experience spans supply chain, operations, product management, sales and strategy, and he is closely involved in Supertails' integrated pet-care expansion.
Dr. Prathmesh Deshmukh joined Supertails as Chief Veterinary Officer in 2026. A veterinary neurology specialist with more than 15 years of clinical and academic experience, he leads clinical training, standards of care and medical policy across the company's expanding veterinary clinic network.
Press Network of India
Supertails vaccinated 300 dogs and cats across its 12 Bengaluru clinics during a three-day World Rabies Day initiative, including owned pets and community animals.
Read articleETRetail
Supertails said it operated 45 dark stores across Bengaluru, Delhi and Mumbai and 12 clinics in Bengaluru, with plans to expand both networks to more than 100 locations over three years.
Read articleMediaBrief
Supertails appointed veterinary neurologist Dr. Prathmesh Deshmukh as Chief Veterinary Officer to lead clinical training, standards of care and medical policy across its growing clinic network.
Read articleMoneycontrol
Supertails raised $30 million in a round led by Venturi Partners, with participation from Nippon India Alternative Investments, Titan Capital Winners Fund and existing investors, to expand veterinary clinics, home healthcare and rapid delivery.
Read articleSupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
SupertailsBengaluru, India
