Chris Golec founded Demandbase in 2006. Previously, he founded Supplybase, an enterprise supplier management software company acquired by i2 Technologies in 2000. He also worked in global marketing, sales, and engineering at GE and DuPont. He earned a bachelor's degree in Chemical Engineering from Michigan State University and an MBA from Boston University. He established Demandbase to improve how B2B companies identify and engage prospective customers.

Gabe Rogol is the CEO of Demandbase. He joined the company in 2012 and has contributed to its product and corporate strategy. Previously, he held leadership positions in sales and customer service at IDG and other publishing businesses. He earned a BA in Comparative Literature and Russian Language and Literature from Brown University. He leads Demandbase's overall strategy and business operations.

Rachel Truair joined Demandbase as Chief Marketing Officer in January 2026. She previously served as CMO at Simpro Group and Cart.com and held marketing leadership roles at Confluent, Adobe, Oracle, and 3M. She earned an MBA from the University of Texas at Austin and a BA from St. Edward's University. She leads Demandbase's global brand, marketing, and go-to-market strategy.

Emily Weigand is Demandbase's Chief Financial Officer. She previously served as CFO at People.ai and held finance and strategy leadership positions at Palo Alto Networks, Qualys, TiVo, and Anaplan. Her experience includes financial planning, revenue operations, and financial management at technology companies. She oversees Demandbase's financial strategy and operations.