Koru UX Design is a Pune-based user experience design consultancy founded in 2011 by Bansi Mehta. The company specializes in healthcare technology and enterprise software design. Its services include UX research, usability testing, UX audits, product strategy, interface design, design systems, accessibility, and front-end development support. Koru works with healthcare technology companies and enterprise product teams to improve complex digital applications. Its portfolio covers electronic health records, telemedicine platforms, patient portals, pharmacy management systems, clinical applications, and AI-enabled healthcare products. The company uses an embedded design team model, collaborating directly with clients' product and engineering teams. Koru reports completing more than 1,500 UX projects and has received six iF Design Awards.
Koru UX Design offers opportunities to work on healthcare technology and complex enterprise software products. The company reports completing more than 1,500 UX projects and has received six iF Design Awards. Its projects involve electronic health records, clinical workflows, patient engagement, accessibility, design systems, and AI-enabled healthcare applications. Designers and researchers can develop expertise in user research, usability testing, interface design, and human-AI interaction. Public job descriptions identify Figma, FigJam, and Miro as relevant tools. Koru's careers page describes remote and hybrid work options, flexible working arrangements, professional development, and opportunities to move into specialized or leadership roles. The company primarily seeks experienced designers, and candidates should evaluate project expectations and working arrangements for individual positions.
Founder and CEO of Koru UX Design, established in 2011. She has more than 15 years of experience in user experience design, enterprise software, healthcare UX, and design leadership. She completed executive education at MIT Sloan School of Management and holds certification from Human Factors International. She leads Koru's design strategy, client relationships, and work on AI-enabled healthcare experiences.
Chief Operating Officer of Koru UX Design and a designated partner of Koru UX Design LLP. He oversees business operations and supports the delivery of design projects, organizational development, and coordination between business and design teams.
Koru UX Design
Koru published guidance on designing AI-enabled healthcare applications. The material discusses user trust, system autonomy, transparency, human oversight, and interaction patterns. It introduces the company's Sense-Shape-Steer approach to designing AI product experiences.
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Koru UX Design received two iF Design Awards in 2024. The winning projects included a cardiovascular screening application for rural India and an interactive voice response automation interface. The awards increased the company's total iF Design Award wins to six between 2021 and 2024.
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