Trackier is a performance and partner marketing SaaS company that helps brands, agencies and ad networks measure, manage and optimize partner-led growth. Its platform combines attribution, real-time reporting, affiliate and partner management, campaign automation, fraud prevention, invoicing and integrations. Trackier also operates Apptrove for mobile measurement and Affnook for iGaming affiliate management. Customers span e-commerce, banking, fintech, travel, SaaS and media, with publicly referenced users including ICICI Bank, Flipkart, OLX and Dentsu. The company was founded in India and has expanded internationally with entities in the United States, Singapore and Dubai.
Trackier offers candidates the opportunity to work on large-scale attribution, analytics and partner-marketing systems built from India for global customers. The company is bootstrapped and reported surpassing $5.5 million ARR in 2024 while expanding through the US, Singapore and Dubai. Engineering roles involve Go, Node.js, Python, ClickHouse, MongoDB, Redis, Kafka, Kubernetes, AWS and GCP, with challenges around distributed systems, high-volume marketing data and real-time reporting. Trackier's careers page lists a hybrid model, flexible hours, professional development, competitive compensation, wellness initiatives and additional leave benefits, while engineering employees describe meaningful technical ownership.
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Co-founder and CEO of Trackier. Ayubi studied at Delhi Technological University and started the company with fellow college friends to solve measurement and attribution problems in digital marketing. He leads Trackier's business and product strategy as it expands its performance marketing, mobile measurement and partner-management products internationally.
Co-founder and CMO of Trackier. Verma studied at Delhi Technological University and co-founded the company in 2016 with Faizan Ayubi and Hemant Mann. He leads marketing and customer-focused growth and has helped expand Trackier from its original attribution product into a broader performance and partner marketing platform operating across international markets.
Co-founder of Trackier and its longtime former CTO. Mann was one of the three Delhi Technological University graduates who created the original product that became Trackier. He led technology and product engineering through much of the company's growth, with experience across backend systems, JavaScript, Go, Java, PHP and data technologies.
Kaushik is Trackier's Chief Revenue Officer and has more than a decade of experience across technology, affiliate marketing and growth. He has helped scale Trackier's revenue operations and has been involved in building and commercializing products including Apptrove and Affnook.
Chauhan is CTO of Trackier, Apptrove and Affnook. He joined Trackier as an Android intern and progressed through engineering leadership over more than eight years. His responsibilities include distributed systems, platform reliability, AI-driven attribution and fraud capabilities, security, architecture and engineering execution.
IssueWire
Trackier expanded its partner-management capabilities through a NookPay integration that connects affiliate performance data with KYC verification, payout approvals, invoices and payment reconciliation.
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Trackier introduced a NookPay integration supporting custodian and self-pay models, allowing brands to connect affiliate tracking and payable data with KYC and payment-processing workflows.
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Trackier introduced an MCP integration that lets users connect their accounts to compatible AI assistants such as ChatGPT and Claude to query campaign data, affiliate information and performance reports using natural language.
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