Shopflo builds cart and checkout software for direct-to-consumer brands in India. Merchants use it to recognise returning shoppers, apply discounts, recommend products and offer prepaid or cash-on-delivery options. Its analytics show where shoppers leave between login, address entry and payment, so merchants can test changes and measure how they affect completed orders. Shopflo integrates with Shopify storefronts and multiple payment gateways. Customers include Nestasia, Dot & Key and The Sleep Company. Shopflo became a wholly owned subsidiary of Pine Labs in June 2026.
Shopflo reports that more than 1,800 brands use its platform. Product and engineering teams work on problems merchants can measure directly, such as whether showing delivery fees earlier helps more shoppers complete payment. Engineers have described releasing changes weekly and running automated end-to-end tests on every commit. The work spans checkout design, payment reliability and experiments with live stores.
Frontend library
Backend language
Backend framework
JavaScript runtime
Cloud infrastructure
Container orchestration
Serverless computing
NoSQL database
Caching
Continuous integration and deployment
Ranjan co-founded Shopflo and served as CEO. An IIT Madras alumnus, he worked as a consultant at McKinsey and as an investor at Elevation Capital, where he worked with consumer brands before starting Shopflo.
Bansal co-founded Shopflo and served as CTO. An IIT Kharagpur alumnus, he worked at Oracle and built commerce infrastructure for restaurants at Gupshup. He drew on that experience to build Shopflo’s early WhatsApp checkout prototype.
Rakshit co-founded Shopflo to improve checkout for independent online brands. An IIT Bombay alumnus, he worked in consulting at The Parthenon Group and researched financial technology and software businesses as an investor at Elevation Capital.
Shah oversees product, technology and commercial strategy at Shopflo. He previously led delivery operations and customer experience initiatives for Swiggy Food and Instamart.
Gauba leads sales to direct-to-consumer brands. He previously held sales and partnerships roles at SAWO Labs. In three years leading sales at Shopflo, he spoke with more than 2,000 brands about how their customers shop and pay.
Gupta works with enterprise brands on checkout conversion. Before joining Shopflo, he led the emerging business division at Cashfree Payments, managing a sales team of more than 30. He previously worked at GoKwik and Evenflow.
YourStory
Mihir Shah demonstrated how the beta identified shoppers leaving between address entry and payment, then proposed testing a banner that explained fees. Merchants can review and approve each experiment.
Read articleBusiness Standard
Pine Labs purchased 100% of Shopflo Technologies for ₹88 crore. Shopflo became its wholly owned subsidiary on June 10, 2026.
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