Rami Lazar co-founded NiCE in 1986 after serving as an engineer in Israeli military intelligence. He earned an Electrical Engineering degree from the Technion and an MBA from Tel Aviv University. At NiCE, he held senior positions in marketing, sales, and business development, including Senior Vice President of Business Development, and served as a company director.

David Ben-Ze'ev was one of the seven founding members of NiCE in 1986. Forbes identified him among the company's original founders, who established the business after working together in Israeli military intelligence. The founding team initially developed communications intelligence technology before NiCE expanded into enterprise digital recording and analytics.

Nissim Avraham was one of NiCE's seven original founders in 1986. He was identified by Forbes as part of the founding engineering team that established the company after working together in an Israeli military intelligence unit. NiCE initially developed communications intelligence products before expanding into enterprise recording and analytics software.

Scott Russell became NiCE's CEO in January 2025, succeeding Barak Eilam. He previously spent 14 years at SAP, most recently as Executive Board Member and Global Chief Revenue Officer, overseeing sales, partnerships, and customer engagement. Earlier, he held leadership roles at IBM and PwC. He leads NiCE's global strategy, enterprise AI expansion, operational transformation, and business growth.

Beth Gaspich is NiCE's CFO and oversees financial strategy, accounting, reporting, treasury, and investor-related financial operations. She previously served as CFO of NICE Actimize and held finance positions at JPMorgan and Price Waterhouse. She studied accounting at the University of Missouri. Her work supports financial planning, profitability, and corporate investment decisions.

Jeff Comstock joined NiCE in October 2025 as President of CX Product and Technology. He previously spent 25 years at Microsoft, most recently as Corporate Vice President responsible for Dynamics 365 Customer Experience applications. He holds an MBA from the University of Chicago Booth School of Business. At NiCE, he leads product and technology strategy, including CXone, AI agents, and enterprise customer experience software.

Arun Chandra became NiCE's COO in December 2025. He previously served as SVP of Customer Experience at Disney, VP of Scaled Operations at Meta, and SVP of Global Operations at Hewlett Packard Enterprise. He also held executive roles at SumTotal Systems and other technology companies. He oversees Global Customer Operations, including customer success, services, partnerships, marketing, IT, and corporate security.

Craig Costigan leads NiCE Actimize, the company's financial crime and compliance technology division. He previously served as President of Capital Markets and Credit at FIS and President of Risk, Compliance and Global Securities at SunGard. He holds an Economics degree from Northeastern University. At NiCE, he oversees the Actimize division's strategy, product development, sales, services, and international operations.

Shiri Neder leads NiCE's global human resources strategy, talent management, leadership development, and employee experience. She previously held senior HR positions at Nova Measuring Instruments, Amdocs, and Microsoft. She holds a bachelor's degree in Social Science and a master's degree in Law from Bar-Ilan University. Her responsibilities include organizational development, workforce planning, and change management.