NuPlay AI, formerly Nurix AI, builds and deploys AI agents that handle customer support, sales enquiries and employee requests across phone, chat and email. The agents connect to a company’s existing software to look up records, complete tasks and pass complex cases to staff with the conversation history. Its NuLoop software reviews agent interactions, identifies recurring failures and tests fixes for human approval. Customers include Myntra, Aditya Birla Capital and Global Schools Group. In Singapore, Global Schools Group uses a NuPlay voice agent to answer parents’ admissions questions and book campus visits outside office hours.
NuPlay offers hands-on work in multilingual speech and enterprise AI. Its Bengaluru engineering team works on problems callers notice immediately, such as whether an agent responds to an interruption, follows a switch between languages or pauses too long before answering. NuPlay reports that its voice agents handle more than five million call minutes a month and that over 150 enterprises use its agents in production. That gives engineers and product teams real interactions against which to test improvements.
Programming language
Proprietary language model for voice and chat
Cloud infrastructure
Container orchestration
Managed Kubernetes
Infrastructure as code
Infrastructure monitoring
Source code hosting
Website hosting
Bansal started Nurix AI, now NuPlay AI, through his startup incubator Meraki Labs. A computer science and engineering graduate of IIT Kanpur, he previously co-founded Myntra and Curefit and led Flipkart’s e-commerce business.
Asawa co-founded Nurix AI after serving as chief of staff at Tata Digital. He previously worked at McKinsey and J.P. Morgan and studied at IIT Bombay and IIM Calcutta.
Jain worked with early enterprise customers as the founding team developed Nurix AI at Meraki Labs. She previously worked in consulting at Kearney, studied at IIM Ahmedabad and went on to lead marketing and finance at NuPlay.
Modi co-founded Nurix AI and leads technology at NuPlay. An IIT Bombay graduate, he previously served as CTO of sugar.fit and held engineering leadership roles at Curefit and Myntra.
Shekhawat helped build the company’s early sales and customer solutions. Before co-founding Nurix AI, he worked at Flipkart and Coinbase, gaining experience in consumer technology.
Jain leads product development for voice and chat agents used in customer support, sales and internal operations. He previously led AI product teams at Sprinklr.
Singh founded Verloop.io and joined NuPlay’s leadership team after its July 2026 acquisition. He contributes to product strategy, enterprise sales and the development of AI agents that work across voice and chat.
Product Hunt
NuPlay demonstrated how teams can connect agents to business systems, monitor live conversations and test proposed fixes against earlier interactions before approving them.
Read articleNuPlay AI via PR Newswire
The company adopted the name of its flagship platform as it expanded from conversational AI into agents that carry out and learn from enterprise workflows.
Read articleETEnterpriseAI
The acquisition combined NuPlay’s voice agents with Verloop.io’s chat automation and expanded its reach in India and the Middle East. Verloop.io founder Gaurav Singh joined the leadership team.
Read articleNuplayBengaluru, India
NuplayLocation not specified
NuplayBengaluru, India
NuplayBengaluru, India
NuplayBengaluru, India
NuplayLocation not specified
NuplayBengaluru, India
NuplayBangalore, India
NuplayBengaluru, India
NuplayBengaluru, India
