Product Marketing Manager, New Verticals

The Opportunity

Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings.

Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.

What You’ll Accomplish

In your first three months:

• Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.

• Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.

• Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.

In your first six months:

• Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with Health Services and delivering the assets partners need to move decisions forward.

• Drive client readiness and adoption for new offerings through coordinated launch communications, practical resources, and live enablement.

• Establish adoption measures with Client Success and use client feedback, recurring objections, and performance data to improve messaging and launch execution.

In your first year:

• Help expand new verticals availability across the book of business by supporting outstanding health-plan approvals.

• Drive measurable client adoption of new offerings against agreed goals, tracking adoption separately from health-plan approval coverage.

• Lead go-to-market planning and execution for the product expansions, aligning positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap.

• Keep cross-functional partners and leadership informed with concise updates on progress, risks, tradeoffs, and decisions needed.

Who You Are

• A clear communicator: You translate complex clinical and product information into concise messaging, well-structured slides, and effective live presentations. You can recommend a course of action and answer senior stakeholders’ questions directly.

• A hands-on owner: You connect business priorities to daily execution, create the assets yourself, and take accountability for commitments and results.

• A Learn-it-All: You seek feedback, apply it without defensiveness, and quickly build fluency in unfamiliar products and markets.

• A trusted partner: You work efficiently with Health Services, Client Success, Product, and Clinical partners, make tradeoffs explicit, and follow through.

• A resourceful problem-solver: You bring urgency and sound judgment, adapt when priorities change, and keep work moving through constraints.

Basic Qualifications

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.

• Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.

• Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.

Preferred Qualifications

• Product marketing experience in healthcare, digital health, or another complex, evidence-based category.

• Experience working with benefit managers, health plans, or healthcare services teams.

• Experience enabling sales, client success, or partnership teams to drive adoption.

• Experience translating clinical or technical information into differentiated, business-relevant positioning.

• Experience measuring adoption and using customer feedback to improve go-to-market execution.

About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care. With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at hingehealth.com.

What You’ll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development.

• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.

This Product Marketing Manager role supports new product expansions by shaping positioning, launches, and adoption efforts. You will create messaging and enablement materials, coordinate with health-plan and client-facing partners, and use feedback and performance measures to improve go-to-market execution.

Role at a glance

Skills mentioned

What you will likely work on

• Develop positioning, messaging, launch plans, and milestones for product expansions.
• Create and refine presentation decks, FAQs, launch communications, and responses to common objections.
• Run enablement sessions and maintain useful resources for partner teams.
• Coordinate with Health Services on health-plan approvals and with Client Success on readiness and adoption.
• Set adoption measures with Client Success and use performance data and client feedback to improve execution.
• Track health-plan approval coverage separately from client adoption against agreed goals.
• Share concise updates with partners and leadership on progress, risks, tradeoffs, and decisions needed.

Good fit signals

• Has independently delivered positioning, go-to-market launches, or adoption initiatives with measurable outcomes.
• Can turn complex product or clinical information into clear messaging, presentations, and live sessions.
• Has led cross-functional work from planning through delivery and influenced partners without direct authority.
• Healthcare, digital health, health-plan, or healthcare-services experience is helpful, but preferred rather than required.
• Experience enabling sales, client-success, or partner teams and improving launches from adoption data or feedback is useful.