Performance Marketing Specialist

About the Role

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Key Skills & Experience

• 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.

Ideal Candidate

This Performance Marketing Specialist role focuses on paid digital acquisition, from campaign planning through lead generation, conversion, and customer acquisition. You’ll manage campaign performance and budgets, use funnel data to improve ROI, and coordinate with creative, sales, and business teams.

Role at a glance

Skills mentioned

What you will likely work on

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage media budgets, targeting, bidding, creative, landing pages, and campaign tracking.
• Monitor funnel performance and metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM, and conversion rates.
• Test audience segments, remarketing, creatives, messaging, and landing pages to improve results.
• Analyze campaign and funnel data to improve lead quality and conversion, partnering with sales and business teams.
• Coordinate with creative and content colleagues on ad concepts and messaging.
• Maintain GA4, Google Tag Manager, Meta Pixel, and conversion tracking; report insights and identify scaling opportunities.
• Track advertising trends and emerging acquisition channels.

Good fit signals

• Has 3–4 years of hands-on performance marketing, paid media, or digital marketing experience.
• Brings strong experience with Google Ads and Meta Ads, alongside analytical skills and Excel or Google Sheets proficiency.
• Understands digital funnels, lead generation, and conversion optimization; experience with GA4, GTM, Meta Pixel, and campaign tracking is relevant.
• Can manage multiple campaigns independently in a fast-paced, target-oriented setting and communicate effectively with stakeholders.
• Experience in real estate, PropTech, BFSI, e-commerce, or another lead-generation business is an advantage, not a requirement.