Market Research Analyst

• Source and maintain a high-quality B2B prospecting database targeting general contractors, subcontractors, specialty trades, and material suppliers.
• Use ZoomInfo and Seamless.AI to research, enrich, and verify contact-level and company-level data.
• Perform regular data hygiene tasks including deduplication, validation, and formatting of prospect records.
• Organize and maintain structured spreadsheets and tracking files to support SDR outreach workflows.

• Conduct market research to identify new target segments, whitespace opportunities, and construction trade verticals.
• Assist in mapping Ideal Customer Profile (ICP) criteria to sourced prospect lists.
• Support go-to-market strategy execution by preparing segmented and prioritized lead lists aligned to campaign goals.
• Monitor competitor activity and construction market trends to surface relevant intelligence for the sales team.

• Build and maintain Excel/Google Sheets-based dashboards and reports tracking pipeline coverage, data quality metrics, and SDR outreach performance.
• Identify patterns and trends in lost-deal data, outreach response rates, and ICP match rates.
• Present weekly data readouts to the Senior Data Analyst and sales leadership.

• Proficiency in Microsoft Excel or Google Sheets including formulas, pivot tables, filters, and data formatting.
• Hands-on experience or strong working knowledge of ZoomInfo and/or Seamless.AI for prospecting and contact enrichment.
• Demonstrated ability to conduct structured market research and synthesize findings.
• Understanding of B2B sales motions, GTM strategy, and outbound pipeline fundamentals.
• Familiarity with automation tools and the practical application of AI in everyday tasks using AI to work faster and more accurately, with sound judgment on when and how to apply it.

• Exposure to LinkedIn Sales Navigator, Apollo.io, or RocketReach.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) for data entry and management.
• Basic Python or SQL knowledge for data manipulation and automation (not required but a strong plus).
• Knowledge of the US/Canada construction industry NAICS codes, trade segments, procurement cycles.

• Bachelor's degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
• 0–1 year of relevant experience in data operations, sales operations, market research, or business analytics.

This entry-level data analyst role supports outbound sales by building reliable prospect data for the US and Canadian construction market. The work combines market research, data enrichment and hygiene, segmented lead preparation, and reporting on pipeline and outreach performance.

Role at a glance

Skills mentioned

What you will likely work on

• Build and maintain prospect records for contractors, specialty trades, and material suppliers.
• Research, enrich, verify, deduplicate, and format contact and company data using prospecting platforms.
• Maintain structured tracking spreadsheets that support SDR outreach.
• Research target segments, market gaps, and construction trade verticals; help map ICP criteria to prospect lists.
• Prepare segmented and prioritized leads aligned with campaign goals, and track competitor and market activity.
• Create spreadsheet-based dashboards and reports for pipeline coverage, data quality, and SDR outreach.
• Analyze lost-deal, response-rate, and ICP-match patterns, then share weekly findings with the Senior Data Analyst and sales leadership.

Good fit signals

• Comfort working carefully with spreadsheet formulas, pivot tables, filters, and data formatting.
• Can conduct structured research and turn findings into useful summaries or prospect lists.
• Understands B2B sales, outbound prospecting, GTM strategy, and pipeline basics.
• Uses AI and automation thoughtfully to improve speed and accuracy.
• A relevant bachelor's degree and 0–1 year of experience in data operations, sales operations, market research, or business analytics are specified.