Lead - Demand Generation

What YOU WILL DO

1. You own end-to-end demand creation across our multi-product platform, with one clear objective: 2–3× YoY revenue growth.
2. Multi-Product Demand Engine - Design and execute demand strategies across Zuddl's modular platform (webinars, field events, conferences, third-party events). You'll build systems that drive both new customer acquisition and expansion across product lines.
3. Team Leadership- Build and lead a high-caliber demand team with clear channel ownership and minimal handoffs. You'll hire for judgment and autonomy, using AI and automation to eliminate low-judgment work.
4. Channel Portfolio Management - Own paid search, paid social, SEO, content, events/community, and emerging channels. You'll make explicit trade-offs based on marginal pipeline contribution, not historical momentum.
5. BDR Function - Own the BDR outcome end-to-end in partnership with sales, including ICP definition, sequencing, AI-assisted outbound, and conversion mechanics.
6. ABM & Orchestration - Design account-centric plays that coordinate events, digital channels, outreach, and content to collapse buyer indecision across the buying committee.
7. Market Gravity Creation - Ideate and direct the creation of free tools, benchmarks, and interactive growth assets that generate authentic demand at scale.

What We're Looking For

• 5–8+ years in B2B SaaS demand generation, with demonstrated success building scalable demand engines
• Track record of managing both channels and teams in high-growth environments
• Experience with multi-product or platform marketing (not single-SKU SaaS)
• Proven ability to forecast and deliver pipeline commitments

• Systems thinker who designs for compounding returns, not just campaign outcomes
• First principles approach to strategy; willing to challenge "best practices"
• Comfortable making trade-offs between competing priorities
• Data-informed but not paralyzed by analysis

• High agency: You translate business objectives into execution plans without needing detailed direction
• Bias to action: You ship and iterate rather than wait for perfect information
• Early problem surfacing: You flag risks and blockers before they become critical
• Comfortable with accountability: You're on the hook for numbers and own both wins and misses

What Success Looks Like

1. Predictable pipeline across segments that sales commits to and converts
2. Channels managed by returns, with data-driven optimization and portfolio rebalancing
3. Marketing is trusted to commit and deliver on pipeline and revenue forecasts

Why You Want To Work Here

1. Competitive compensation
2. Employee Friendly ESOPs
3. Remote working with an option to rent coworking spaces
4. Flexible Leave Program
5. Home Workstation Setup
6. A culture built on trust, transparency, and integrity
7. Ground floor opportunity at a fast-growing series A startup

The Lead - Demand Generation role builds and runs demand programs across Zuddl’s multi-product B2B platform, with accountability for pipeline and revenue outcomes. It combines channel strategy, account-based marketing, sales development partnership, and leadership of a demand team.

Role at a glance

Skills mentioned

What you will likely work on

• Build demand programs across products and event formats to support customer acquisition and expansion.
• Manage paid, organic, content, event, community, and emerging channels, reallocating investment based on pipeline contribution.
• Partner with sales on BDR outcomes, including audience definition, outbound sequencing, and conversion processes.
• Coordinate account-based programs across events, digital channels, outreach, and content.
• Hire and guide a demand team with clear channel responsibilities, using automation to reduce routine work.
• Develop free tools, benchmarks, and interactive assets to attract prospective buyers.
• Forecast and deliver pipeline commitments, tracking channel performance and revenue impact.

Good fit signals

• Has 5–8+ years of B2B SaaS demand generation experience and has built scalable demand programs.
• Has managed both marketing channels and teams in high-growth environments.
• Has experience marketing a multi-product platform rather than only a single-product SaaS offering.
• Can forecast and deliver pipeline commitments, making decisions based on channel returns.
• Brings systems thinking, independent execution, and comfort being accountable for business outcomes.