We are looking for experienced, passionate and motivated individuals to join our Field Sales team. Your main responsibility will be to drive sales in the assigned territory & following all relevant sales SOP’s.
Role & Responsibilities:
BDE should be well versed with the local market and reach out to the retailers, wholesalers & distributors (MSME) for sales of Vyapar software.
Conducting Sales Pitch, Product Demos & handling questions and objections of prospective customers.
Generate leads through various channels through cold callings, networking & referrals.
Connect with minimum 5 prospects on a daily basis and give product demos to convert them as potential customers.
Close sales deals and achieve sales targets within specified timelines & to ensure customer satisfaction.
Skill sets/Experience we require:
1-6 years proven work experience as a Field Sales.
Good verbal and written communication & presentation skills with strong business related knowledge
Ability to work independently and meet deadlines.
Qualification:
Bachelor's degree in business, marketing, or any related field is an added advantage.
Ovii Interpretation
This Field Sales Executive role promotes Vyapar software to retailers, wholesalers, and distributors across an assigned Pune territory. The work combines local prospecting, product demonstrations, customer conversations, and closing sales against targets.
Role at a glance
Field salesPune territoryMSME customersLead generationProduct demonstrationsSales closing
Skills mentioned
Field salesLead generationCold callingSales pitchingProduct demonstrationsObjection handlingSales closingTerritory salesVerbal communicationWritten communication
What you will likely work on
Reach out to retailers, wholesalers, and distributors in the assigned territory.
Find prospects through cold calls, networking, and referrals.
Pitch Vyapar software and demonstrate its product to prospective customers.
Respond to questions and address objections during sales conversations.
Connect with at least five prospects each day and develop potential customers.
Close deals, meet sales targets and timelines, and support customer satisfaction.
Follow the relevant sales procedures.
Good fit signals
Has 1–6 years of field sales experience.
Knows the local Pune market and can engage small and medium-sized businesses.
Communicates and presents clearly in verbal and written customer interactions.
Can work independently, manage deadlines, and pursue sales targets.
A bachelor's degree in business, marketing, or a related field is an advantage, not a requirement.
Meet Vyapar
Vyapar is a Bengaluru-based business software company that helps micro, small and medium businesses digitize billing, accounting, inventory, payments and GST-related operations. Started in 2016, its mobile and desktop products are designed to work with limited connectivity and simplify bookkeeping for business owners without formal accounting expertise. Vyapar says it serves millions of businesses and has expanded from its core billing and accounting app into a wider MSME software ecosystem. It acquired NeoDove to add CRM capabilities and Suvit, now Vyapar TaxOne, to add accounting automation for tax professionals. The company is also expanding into Gulf and UAE markets with VAT and e-invoicing solutions.
Founded
2016
Company size
501-1,000 employees
Company stage
Series B
Headquarters
Bengaluru, India
Why work here
Vyapar offers candidates the opportunity to build software used by millions of MSMEs for billing, accounting, inventory and day-to-day business operations. Its engineering roles cover Android, React, Node.js and full-stack product development, while the company is also adding AI-driven accounting automation and expanding into the UAE and Gulf markets. Vyapar has raised about $35 million and is backed by WestBridge Capital, IndiaMART and India Quotient. Its careers page lists ESOPs, medical insurance, flexible work hours, learning reimbursements and flexible leave. Candidates should also consider that Vyapar remained loss-making in FY25 and many current technology and product roles are Bengaluru-based and office-oriented.
Industry
MSME Billing, Accounting & Business Management Software
WestBridge Capital, IndiaMART, India Quotient, Axilor Ventures, FortyTwo VC
Tech stack
Java
Programming Language
Kotlin
Programming Language
Android SDK
Mobile Development
JavaScript
Programming Language
TypeScript
Programming Language
React
Frontend
Node.js
Backend
Next.js
Frontend Framework
Redux
State Management
SQL
Database
Docker
Containers
Git
Version Control
Key people
4 people
SASumit AgarwalCo-Founder and CEOView bioHide bio
Co-founder and CEO. Agarwal spent about eight years at Intuit working on QuickBooks and later had entrepreneurial experience with Spoyl. Growing up around family-run businesses, he started Vyapar to make billing, receivables, inventory and accounting simpler for Indian small-business owners.
SAShubham AgrawalCo-Founder and CTOView bioHide bio
Co-founder and CTO. Agrawal studied engineering at PES Institute of Technology and worked as a software engineer at Intuit before joining Vyapar. He leads technology and product engineering, focusing on simple digital tools for MSMEs and scalable accounting software.
SGSudeep GangadharanDirector of EngineeringView bioHide bio
Leads engineering teams at Vyapar and has more than 15 years of technology experience. His background includes roles at Philips and other engineering organizations, and his work at Vyapar spans software architecture, full-stack systems, data science and AI-enabled accounting products.
HAHoney AgarwalDirector - MarketingView bioHide bio
Leads group marketing across Vyapar and related products. An NIT Karnataka graduate with an MBA in Business Economics, Agarwal previously held growth leadership roles at Pocket FM and BrightChamps. He oversees brand, growth and go-to-market strategy across India and international MSME markets.
Vyapar expands its presence in Gulf and UAE markets
Vyapar
Vyapar said it is expanding beyond India into Gulf and UAE markets. Its UAE offering includes VAT-compliant billing and e-invoicing, and the company has been building a local partner ecosystem around upcoming UAE e-invoicing requirements.
Vyapar CTO Shubham Agrawal detailed how optical character recognition can convert paper invoices and scanned bills into structured records, reducing manual purchase-entry work and improving bookkeeping accuracy for MSMEs.
Reporting based on regulatory filings said Vyapar's operating revenue rose strongly in FY25 while its net loss narrowed to roughly ₹63 crore, showing continued scale growth alongside ongoing profitability challenges.
Vyapar Acquires Suvit To Boost AI-Led Accounting Automation For MSMEs
Inc42·
Vyapar acquired accounting-automation startup Suvit to expand its offerings for accountants, tax professionals and MSMEs. Suvit was subsequently integrated into the wider Vyapar ecosystem and rebranded as Vyapar TaxOne.