Digital Marketing Executive

About the Role

What You’ll Do

• Plan, launch, and optimize campaigns across Google, Meta, LinkedIn, YouTube, and display networks, and test emerging channels such as ChatGPT Ads as they become available
• Own budgets, audience targeting, remarketing, ad creatives, conversion tracking, and A/B testing
• Drive down CPC, CPL, CPA, and CAC while pushing up ROAS and conversion rate

• Handle technical, on-page, and off-page SEO
• Run keyword research, competitor benchmarking, site audits, and content-gap analysis
• Track rankings, organic traffic, indexing, Core Web Vitals, and conversions, then act on what the data shows

• Set up and maintain GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM frameworks
• Build clear, decision-ready dashboards in Looker Studio, Power BI, Excel, or Google Sheets
• Analyze funnels and attribution to find where we lose leads and where we can scale

• Generate qualified leads from both paid and organic channels
• Monitor lead quality and stage-by-stage funnel conversion
• Partner with Sales to improve lead handoff, follow-up, and landing-page performance

• Design workflows in n8n, Zapier, or Make, integrating CRMs, APIs, and webhooks
• Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and workflow automation

• Contribute to social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI design tools

What We’re Looking For

• 2-5 years of hands-on digital marketing experience with a track record in lead generation and customer acquisition
• Strong command of paid ads, SEO, GA4, GTM, Search Console, and conversion tracking
• Reporting experience in Looker Studio, Power BI, Excel, or Google Sheets
• Working knowledge of n8n, Zapier, or Make, plus APIs, webhooks, and CRM integrations
• Solid understanding of funnels, CRO, and ROI optimization
• Sharp analytical thinking, clear communication, and a problem-solving mindset
• Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field

Nice to Have

• Background in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation
• Experience with HubSpot, Salesforce, or Zoho
• Basic HTML, JavaScript, and website architecture knowledge

How We’ll Measure Your Success

• Days 1-30: Audit current campaigns, tracking, and reporting; close the gaps
• Days 31-60: Launch optimized campaigns and dashboards; automate at least two manual workflows
• Days 61-90: Show measurable gains in CPL, lead quality, and conversion rate

Why You’ll Love Working Here

• Real budgets, real ownership, real results
• One role that covers paid media, SEO, automation, and AI
• Premium marketing and AI tools, plus support for continuous learning
• A collaborative team that tests ideas and lets data decide

The Digital Marketing Executive will run acquisition and growth programs across paid media, SEO, analytics, lead generation, and marketing automation. The work focuses on improving lead quality and measurable campaign returns, with AI tools supporting research, analysis, and workflow efficiency.

Role at a glance

Skills mentioned

What you will likely work on

• Plan, launch, and optimize paid campaigns, managing budgets, audiences, remarketing, creative, and testing.
• Improve cost and return metrics, including CPC, CPL, CPA, CAC, ROAS, and conversion rate.
• Execute technical, on-page, and off-page SEO; research keywords and competitors, audit sites, and identify content gaps.
• Maintain analytics and tracking systems, then monitor search visibility, traffic, site performance, and conversions.
• Build reporting dashboards and analyze funnels and attribution to identify drop-offs and growth opportunities.
• Generate and qualify leads through paid and organic channels, coordinating with Sales on handoffs, follow-up, and landing pages.
• Build automated workflows connecting CRMs and services through APIs and webhooks; use AI tools for research, content, analysis, and automation.
• Support social campaigns and produce or adapt ad creatives, short videos, reels, and thumbnails.

Good fit signals

• Has 2–5 years of hands-on digital marketing experience, including lead generation and customer acquisition.
• Can work across paid media, SEO, analytics, conversion tracking, and performance reporting.
• Has working knowledge of workflow automation, APIs, webhooks, and CRM integrations.
• Brings analytical problem-solving and clear communication to campaign and funnel improvement.
• Experience in SaaS, technology, EdTech, fintech, B2B/B2C lead generation, or the listed CRM tools is a plus, not a requirement.