Manager – Performance Marketing

About Eloelo Group

Role Summary

What You'll Do

• Own full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)
• Own and be accountable for business-level KPIs: blended CAC, ROAS, LTV:CAC, F2P%, T2M%, and payback period for your channel(s)
• Set the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them
• Decide overall budget allocation across your channel(s), campaigns, and apps to maximize portfolio-level efficiency
• Lead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimization strategy and decisions
• Own high-stakes root-cause analysis on your channel's KPI misses and present findings/action plans to senior leadership
• Identify and lead new channel, format, or platform opportunities to unlock scale
• Own platform and vendor relationships (Meta, Google, Apple, MMP partners) for your channel(s), including access to betas and account-level support
• Set reporting and process standards for how your channel(s) are tracked and optimized across the team
• Partner with product, analytics, and creative leadership to align channel strategy with broader business goals

What We're Looking For

• 4–7 years of performance marketing experience, with at least 1–2 years owning full channel-level KPIs and managing a team
• Proven track record of being accountable for, and moving, business-level metrics (blended CAC, ROAS, LTV:CAC), not just campaign-level optimization
• Deep hands-on expertise in at least one major channel (Meta Ads Manager, Google UAC, or Apple Search Ads), with strong working knowledge of the others
• Strong strategic and analytical thinking: able to build a channel roadmap and own the trade-offs, not just react to performance
• Experience managing and developing a team
• Advanced Excel/Google Sheets skills; SQL or scripting (Apps Script/Python) strongly preferred
• Experience in B2C/consumer app marketing at scale, ideally in regional Indian language markets
• Strong stakeholder management and communication skills: comfortable owning and presenting channel performance to senior leadership

Nice to Have

• Experience building or scaling creative testing frameworks or fatigue-detection systems
• Exposure to marketing automation/AI tooling for reporting or creative intelligence
• Experience owning a channel across multiple apps/markets simultaneously

What Success Looks Like (First 6 Months)

• Full accountability for your channel's KPIs with a demonstrated, measurable improvement quarter over quarter
• A functioning, well-mentored team executing consistently against your channel strategy
• A channel roadmap actively shaping product and creative decisions, backed by clear ownership of outcomes

The Manager – Performance Marketing leads one or more acquisition channels for Eloelo Group apps, with accountability for channel strategy, budget, and business KPIs. The role combines hands-on platform expertise with team development, performance analysis, and collaboration across product, analytics, creative, and senior leadership.

Role at a glance

Skills mentioned

What you will likely work on

• Set channel strategy, targets, budgets, and roadmaps for assigned apps.
• Track and improve blended CAC, ROAS, LTV:CAC, F2P%, T2M%, and payback period.
• Allocate spend across channels, campaigns, and apps to improve portfolio efficiency.
• Guide and develop team members, reviewing their optimization decisions.
• Investigate KPI shortfalls and present findings and action plans to senior leadership.
• Test new channels, formats, and platform opportunities to support growth.
• Manage relationships with advertising platforms and measurement partners.
• Establish channel reporting and optimization processes, and partner with product, analytics, and creative teams.

Good fit signals

• Has 4–7 years of performance marketing experience, including 1–2 years owning channel KPIs and managing a team.
• Can demonstrate accountability for business metrics such as blended CAC, ROAS, and LTV:CAC—not only campaign optimization.
• Brings deep hands-on expertise in at least one major acquisition channel and working knowledge of others.
• Has managed and developed a team, and can communicate channel performance to senior leaders.
• Consumer-app experience at scale is relevant; experience in regional Indian language markets is an advantage.