Head of Marketing- US

The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]

• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

• Test segments, subject lines, offers, and channels, and document results

• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]

• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

What we're looking for

Required

• 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

• Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

• Has written and A/B tested outbound copy

• Has owned a pipeline or revenue target jointly with Sales

• Reports on funnel metrics, conversion rates, attribution, and forecasts

• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising)

• Experience running events, communities, or partnerships that sourced pipeline

• Experience launching marketing in a new market, segment, or region

• Experience with product-led or sales-assisted motions

Outcomes

By 90 days

• $1.5M in qualified pipeline

By 12 months

• $10M in qualified pipeline

• At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline

The Head of Marketing builds and runs a measurable pipeline-generation function for a B2B SaaS business. This hands-on player-coach role combines outbound execution, marketing strategy, team building, and close partnership with Sales, with accountability for pipeline performance and budget reporting.

Role at a glance

Skills mentioned

What you will likely work on

• Build and operate outbound programs, from target-account selection and list creation through messaging, sequencing, and execution across multiple channels.
• Partner with Sales leadership on account criteria, lead handoffs, pipeline goals, and regular conversion reviews.
• Develop positioning and outbound copy, then create supporting case studies, one-pagers, landing pages, and sales enablement materials.
• Experiment with segments, messaging, offers, and channels; measure and document results.
• Manage marketing spend and report pipeline, CAC, and ROI to leadership and the board.
• Develop additional pipeline channels such as events, communities, podcasts, and partner marketing, measuring their contribution and cost.
• Build the marketing team and set the function's strategy and operating approach.

Good fit signals

• Has 8 or more years in B2B SaaS marketing or growth, including at least 3 years leading marketing or demand generation at an early- or growth-stage company.
• Can show results from outbound programs that generated meetings, pipeline, and revenue.
• Has jointly carried a pipeline or revenue target with Sales and reported on funnel performance, attribution, and forecasts.
• Brings hands-on experience with sequencing, data, and CRM tools, including comparable tools to the examples listed.
• Paid acquisition, pipeline-generating events or partnerships, market launches, and product-led or sales-assisted motions are helpful additional experience.