Head of Marketing - India

The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]

• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

• Test segments, subject lines, offers, and channels, and document results

• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]

• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

What we're looking for

Required

• 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

• Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

• Has written and A/B tested outbound copy

• Has owned a pipeline or revenue target jointly with Sales

• Reports on funnel metrics, conversion rates, attribution, and forecasts

• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising)

• Experience running events, communities, or partnerships that sourced pipeline

• Experience launching marketing in a new market, segment, or region

• Experience with product-led or sales-assisted motions

Outcomes

By 90 days

• $1.5M in qualified pipeline

By 12 months

• $10M in qualified pipeline

• At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline

The Head of Marketing will build and operate Plotline’s pipeline-generation engine, with a strong focus on scalable outbound. The role sets marketing strategy, works closely with Sales, develops the team, and reports marketing performance and investment to senior leadership and the board.

Role at a glance

Skills mentioned

What you will likely work on

• Build and run outbound from ICP and account selection through list development, messaging, sequencing, and execution.
• Partner with Sales leadership on target accounts, lead handoffs, pipeline goals, and recurring conversion reviews.
• Develop consistent positioning and outbound copy, and create case studies, one-pagers, landing pages, and sales-enablement materials.
• Experiment with audience segments, subject lines, offers, and channels; track and document results.
• Manage the marketing budget and report pipeline, CAC, ROI, funnel performance, attribution, and forecasts to leadership and the board.
• Develop additional pipeline channels such as account events, industry communities, podcasts, and partner co-marketing, measuring pipeline and cost per opportunity.

Good fit signals

• Has 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand-generation function at an early- or growth-stage company.
• Can show outbound-sourced meetings, pipeline, revenue, and conversion outcomes.
• Has personally written and tested outbound messaging and worked with sequencing, data, and CRM tools.
• Has partnered with Sales on pipeline or revenue targets and reporting.
• Paid acquisition, events, communities, partnerships, new-market launches, or product-led and sales-assisted experience are helpful, not required.