Growth Marketer

Quick Highlights

• Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.
• Reports to: CEO (Amit)
• Location: Flexible (India base ok), must be able to travel & attend events in the USA
• Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY
• Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role

You are a full-stack growth operator. You will own a set of “always-on” growth workflows:

1. keep the website sharp and conversion-oriented (Webflow),
2. turn wins into proof (case studies + landing pages),
3. build credibility in the right CX communities (customer planting + social proof loops),
4. run high-ROI events (pre/during/post),
5. support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a “strategist” role. It’s a shipper role.

What You’ll Own

1) Website (Webflow) as a Growth Surface

• Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.
• Improve conversion paths: demo → follow-up → proof → close.
• Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine

• Run a case study pipeline: identify candidates, interview, write, publish, distribute.
• Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages.
• Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)

• Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).
• “Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy.
• Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4) Events (USA) — Full Funnel Ownership

• Decide which events to attend based on expected ROI and ICP density.
• Negotiate: speaking slots, sponsorships, roundtables, dinners, side events.
• Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups.
• Measure ROI (pipeline created, influenced revenue, CAC payback assumptions).

5) Enterprise + New Vertical GTM Experiments (with CEO)

• Support multi-threading: research stakeholders, map orgs, prep outreach sequences.
• Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages.
• Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it).

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

• Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality.
• Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing.
• Treat AI like a junior team: you direct, QA, and ship.

(We care about output, not “AI enthusiasm.”)

What Success Looks Like

In the first 30 days

• Ship 4–6 Webflow improvements (new pages or major rewrites).
• Publish 2 case studies or proof pages.
• Build a community list + engagement plan (top 10–20 communities + weekly cadence).
• Produce an events shortlist + ROI model, and lock 1–2 event bets.

In 60–90 days

• Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity.
• Proof engine running: 2+ proof assets/month (case study or equivalent).
• Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes.
• 1–2 events executed with disciplined pre-booking + post-event conversion.
• Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped.

Requirements

You’d Be a Great Fit If You:

• Have 3–6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator.
• Are hands-on with Webflow (or equivalent) and can ship without waiting on designers.
• Can interview customers and write crisp, metric-backed stories.
• Have run events with real ROI thinking (not just “brand presence”).
• Are comfortable working directly with a founder and moving fast with incomplete information.
• Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers.

Competencies We Screen For

• Shipping velocity: you produce visible work weekly.
• Taste + clarity: you can write/structure pages that feel crisp and credible.
• Distribution instincts: you know how to get proof in front of the right people.
• ROI discipline: you can justify events and programs with numbers.
• AI leverage: you can use AI + automation to do the work of 2–3 people.
• Founder-level ownership: you don’t need reminders.

Benefits

Why Join Us

• Real scale: Multiple Millions in ARR, profitable, growing fast.
• High impact: you’ll directly reduce channel dependency and build new growth motions.
• Autonomy + budget: CEO-led GTM with meaningful spend already in motion.
• Small elite team: high standards, high ownership, high comp upside.

Interview Process (example)

1. Screen (30 min): past wins + what you shipped recently
2. Take home assignment (1 day): we’ll give you an assignment and evaluate your ability to understand our ICP and your taste.
3. Deep dive (CEO): taste, velocity, prioritization, AI workflows
4. Reference checks

We strive to finish the whole interview process in 2 weeks or under.

The Growth Marketer builds and runs practical growth programs across Richpanel’s website, customer proof, communities, events, and enterprise experiments. The role is hands-on, uses Webflow and AI-enabled workflows, and partners closely with the CEO to create repeatable marketing channels.

Role at a glance

Skills mentioned

What you will likely work on

• Build and refine Webflow pages, conversion paths, and reusable content templates.
• Interview customers and create case studies, testimonials, and other proof assets for distribution.
• Develop credible customer participation and social proof across CX and ecommerce communities.
• Select and execute events, including sponsorship and speaking discussions, meeting plans, lead capture, follow-up, and ROI tracking.
• Help the CEO research enterprise stakeholders and develop vertical narratives, outreach materials, and business-case collateral.
• Use AI tools and lightweight automations to accelerate content production, enrichment, and repurposing.

Good fit signals

• Has 3–6 years of B2B SaaS marketing experience, ideally as an early-stage generalist or operator.
• Can work hands-on in Webflow or an equivalent platform and publish without waiting on design support.
• Can interview customers and write clear stories grounded in measurable outcomes.
• Brings practical event ROI judgment and can track pipeline or revenue impact.
• Is comfortable working directly with a founder amid ambiguity; ecommerce, CX, or enterprise-buyer marketing is a bonus.